Jennie Baird, Co-Chair of the Ethical Tech Project, is a digital media trailblazer. Throughout her 30+ year career, she’s driven growth and innovation for some of media’s most successful digital brands and legacy-to-digital crossovers. Today, she dedicates her work to supporting and advising tech for good businesses and organizations. At ETP, she spearheads the nonprofit’s strategy to educate, convene, and equip technology and AI builders in making design, engineering and go-to- market decisions that foster trust and enable human flourishing. She ardently believes that good technology should make the world better – and that doing good is good for business.