W. Kent Barnds is a higher education strategist with over 30 years of experience in the non-profit sector. Known for his leadership in strategic planning, enrollment management, and communication, Kent has held key positions, including Executive Vice President and Vice President for Enrollment, Communication, and Planning at Augustana College. His work has significantly advanced the missions of Elizabethtown College and Augustana College. Barnds excels at aligning organizational strategies with institutional goals, driving long-term success. His forward-thinking, collaborative approach and strong ability to engage stakeholders make him a key figure in higher education strategy and planning.