Social Media and Research Recruiting

Discusses social media use in research recruiting.

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About this Webinar


Social media is a promising way to recruit potential research subjects. It enables researchers to reach broad populations and target subjects based on personal information.

This webinar reviews common types of social media research recruitment practices, what recruitment using social media looks like, and identifies where and how they can get problematic. The presenter discusses strategies when using social media for recruitment with an emphasis on respect for subjects’ privacy and researcher transparency. Finally, it concludes with a framework aimed at guiding researchers and IRBs through ethical issues of social media in recruitment.

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Language Availability: English

Suggested Audiences: Institutional Review Board (IRB) members, Researchers, Research Team Members, IRB Administrators and Staff, Human Subject Protection Staff, Students

Organizational Subscription Price: $300 per year/per site or included as part of the $1,000 annual subscription to our All Access Webinar Package
Independent Learner Price: $49 per person


Webinar Content


Social Media and Research Recruiting New Content

Presented by: Elizabeth A. Buchanan, PhD – Marshfield Clinic Research Institute

Provides an overview of the development of social media recruitment for research and an in-depth review of the most current and common types of social media research recruitment practices. During this review, learners will explore the opportunities as well as the challenges that using social media for research recruitment present. The webinar concludes with a discussion of what IRBs review with respect to recruitment and how these elements relate to using social media to recruit, which researchers may find helpful as they develop their own studies that include recruiting using social media.

Recommended Use: Required
ID (Language): 20151 (English)