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Social media is a promising way to recruit potential research subjects. It enables researchers to reach broad populations and target subjects based on personal information. 

This webinar reviews common types of social media research recruitment practices, what recruitment using social media looks like, and identifies where and how they can get problematic. The presenter discusses strategies when using social media for recruitment with an emphasis on respect for subjects’ privacy and researcher transparency. Finally, it concludes with a framework aimed at guiding researchers and IRBs through ethical issues of social media in recruitment.

Learning Objectives

  • Review the current regulatory framework for human subject protections and its applicability to research involving AI.
  • Identify existing protections, ethics tools, and their limitations for human subjects in AI research.
  • Describe approaches to shape policy and provide training on AI research that involves human subjects.


Institutional Review Board (IRB) members, Researchers, Research Team Members, IRB Administrators and Staff, Human Subject Protection Staff, Students

Meet the Presenter

Elizabeth Buchanan, PhD - University of Wisconsin-Stout
Dr. Buchanan is Endowed Chair in Ethics and Director of the Office of Research and Sponsored Programs at the University of Wisconsin-Stout. For over twenty years, she has been involved in Internet research and the ethical and regulatory challenges facing researchers and review boards. She will be transitioning to a new position effective August 1st where she will be the research scientist and director of research services at the Marshfield Clinic Research Institute.