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Description
Sponsor-patient engagement can play a pivotal role in the development of safe, effective, and clinically relevant new medicines. Increasingly, clinical trial sponsors are integrating patient perspectives in the development lifecycle, from research planning to protocol design, study conduct, and product approval. Throughout this process, sponsors seek to increase participant recruitment and retention, while improving the accrual of robust and ethically grounded data. Using empirical examples, the webinar describes sponsors’ reasons, methods, and metrics for patient engagement.
Audience
Contract Research Organizations (CROs), Faculty, Investigators, Research Administrators, Sponsors
Meet the Presenters
Mary Stober Murray, MS-PopH – Murray Advisors, LLC
Mary Stober Murray provides patient engagement training and project leadership to non-profit and for-profit clients. Mary centers multi-stakeholder collaborations on data and community engagement to improve care and experience. Mary worked in patient engagement roles at Bristol Myers Squibb and the health equity non-profit National Minority Quality Forum, Inc.
