HIPAA for Marketing and Fundraising Professionals

This course is intended to cover the core elements of the federal Health Insurance Portability and Accountability Act (HIPAA) requirements as applicable for marketing and fundraising.

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About this Course

This course is for those involved in marketing or fundraising and that work with individually identifiable health information. The foundation concepts of this course are covered in the Basics of Health Privacy module, which provides information on the core elements of the federal Health Insurance Portability and Accountability Act (HIPAA) requirements. Additional content is meant to supplement this foundation by focusing on marketing or fundraising roles and types of activities, since HIPAA’s requirements are largely conditioned by the purposes behind the collection, use, or disclosure of health information.

Language Availability: English, Korean

Suggested Audiences: Fundraisers, Marketers

Organizational Subscription Price: Included as part of the HIPAA series, available as part of an organizational subscription package or for $675 per year/per site as a subscription add-on for government and non-profit organizations; $750 per year/per site as a subscription add-on for for-profit organizations.
Independent Learner Price: $99 per person

Demo Instructions


Course Content

Basics of Health Privacy CME/CEU Badge

Provides general information about health privacy, applicable to all members of the healthcare workforce. It is focused on HIPAA requirements, such as patients’ rights to notice of privacy practices, access to and amendment of records, disclosure accounting, limits on certain kinds of communications, and limits on certain kinds of additional uses. Concepts such as “minimum necessary,” work-related uses and disclosures, and reasonable and appropriate practices are also discussed.

Recommended Use: Required
ID (Language): 1417 (English), 16067 (Korean)
Author(s): Reid Cushman, PhD - CITI Program

Health Privacy Issues for Fundraisers CME/CEU Badge

Focuses on how HIPAA applies to persons engaged in fundraising activities.

Recommended Use: Supplemental
ID (Language): 1421 (English), 16071(Korean)
Author(s): Reid Cushman, PhD - CITI Program

Health Privacy Issues for Marketers CME/CEU Badge

Discusses how HIPAA applies to persons engaged in marketing activities who have access to health information as part of their efforts. In particular, it focuses on how the privacy rules apply to marketer’s use and disclosures of such data, and how to protect it using appropriate security practices.

Recommended Use: Supplemental
ID (Language): 1422 (English), 16072 (Korean)
Author(s): Reid Cushman, PhD - CITI Program


CME/CEU Credits

To purchase CE credits and units, you need to be affiliated with an organization that subscribes to this course or buy it as an independent learner first. Learn more about CE/CME Credits.

Physicians
AMA PRA Category 1 Credit
2 Credit
(2 CE certified modules)
$40
June 1, 2024
May 31, 2027
Psychologists
CEP Credit/Hour
2 Credit
(2 CE certified modules)
$40
June 1, 2024
May 31, 2027
Nurses
Nursing Contact Hour
2 Credit
(2 CE certified modules)
$30
June 1, 2024
May 31, 2027
Pharmacists
CPE Contact Hour
2 Credit
(2 CE certified modules)
$40
June 1, 2024
May 31, 2027
Social Workers
Ethics CE Credit
2 Credit
(2 CE certified modules)
$30
June 1, 2024
May 31, 2027
Dentists
ADA CERP Credit
2 Credits
(2 CE certified modules)
$40
June 1, 2024
May 31, 2027
Dietitians
CDR CPEU
2 Credits
(2 CE certified modules)
$30
June 1, 2024
May 31, 2027
Optometrists
COPE CE Credit
2 Credits
(2 CE certified modules)
$40
June 1, 2024
May 31, 2027
Athletic Trainers
Category A hour/CEU
2 Credits
(2 CE certified modules)
$30
June 1, 2024
May 31, 2027
Other Participants
Certificate of Participation
2 Credit
(2 CE certified modules)
$30
June 1, 2024
May 31, 2027


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