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Description
This course provides a foundational overview of the nutraceuticals and dietary supplements. Learners will explore key definitions and classifications, the regulatory framework governing supplements in the United States, consumer trends shaping the marketplace, and the role of product development, manufacturing, and quality control in ensuring product quality and compliance. The course also introduces essential concepts in branding, marketing, and commercialization, thereby equipping participants with practical knowledge to understand how nutraceutical products move from concept to consumer.
Audience
Dietary Supplement Industry Professionals, Dietitians, Food Scientists, Healthcare Professionals, Nutritionists, Product Developers, Quality Assurance/Quality Improvement Professionals, Regulatory Affairs Professionals, Research and Development Leads
Meet the Authors

Jennifer Toomey, BS, MBA – TopGum Industries Inc.
With over 25 years in the natural products industry spanning quality, product development, and leadership, she has formulated 100+ products and holds two patents. Jennifer combines deep technical expertise with a passion for innovative, natural product solutions.

Dan DuBourdieu, PhD, MS, BA – Green Laboratories
Dan graduated from Macalester College (biology) and the University of Minnesota (Pharmacognosy and Biochemistry/Cell Biology). He did his postdoctoral research at Hoffmann-La Roche. Dan subsequently became the research director of Vets Plus Inc and at Green Laboratories.

Michael Lindinger, BSc, MSc, PhD – The Nutraceutical Alliance Inc.
As President and CEO of The Nutraceutical Alliance, he provides tailored solutions that support nutraceutical products from the initial concept through to delivery. Main foci include science-based supplement design for people, dogs, cats, and horses, research for efficacy and safety, and development and submission of dossiers to meet regulatory approvals.

Jeff Kaufman, PhD, MS, PAS – Open Field – Animal Science Consulting
Jeff is a scientist, nutritionist, and leader who directs technical services and research on natural feed additive applications. He educates and leads the animal agriculture and pet industries on nutritional strategies and how to apply them to improve animal health and production.